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AI PCs are suddenly everywhere. Microsoft is talking about them. Hardware vendors are rebranding laptops overnight. And if you’ve shopped for a new computer recently, you’ve probably seen the words “AI-powered” slapped on just about everything. So the real question is this: Are AI PCs actually a new era of computing—or just another marketing cycle? Let’s break it down in plain terms. What Is an AI PC, Really? An AI PC isn’t just a computer with software AI features. The key d

This Is a Clarity Post — Not a Sales Pitch If you found this page because you’re considering reaching out to **Alex Custom Tech**, this post exists for one reason: **clarity**. Before we talk, before we quote, before we assess anything, it’s important that you understand *how I think about technology, business, and responsibility*. This isn’t about convincing you to work with me — it’s about making sure we’re aligned *before* either of us invests time. If you’re looking for e

Author: Alex Hutchinson | Act on Tech / Alex Custom Tech Introduction Microsoft’s Windows operating system has been the cornerstone of business computing for decades, but with the release of Windows 11 , many in the tech community have started to question the direction Microsoft is taking. Between stricter hardware requirements, forced TPM 2.0 support, and deeper cloud integration, some users feel like Windows is becoming less of an operating system and more of a managed serv

Author: Alex Hutchinson | Act on Tech / Alex Custom Tech Introduction Artificial Intelligence is everywhere right now. From chatbots to content generation, AI—specifically Large Language Models (LLMs)—is reshaping how businesses and individuals work. I want to be upfront: I use AI in my business and this very podcast. It helps me create intros, outros, and promotional material. But here’s the key—I don’t let it replace me. I use it as a partner, not a substitute. In this post